There is no doubt that coffee is one of the most popular beverages in the world. This is especially true in America, where well over half of the adult population consumes at least one cup a day. To capitalize on this immense market potential, and on the busy lives of many Americans, countless stores have opened that offer a quick and convenient coffee service. None of these has had more success than Starbucks. The question many are asking is, “why have they seen so much success?”
Five Reasons that Starbucks is So Popular
There are hundreds, perhaps even thousands of coffee shops in the United States. Why do so many people prefer to frequent Starbucks rather than these other competitors?
Something for Everyone
Starbucks features an extremely diverse menu. They have various forms of caffeinated beverages, from traditional coffees to lattes, and even their trademark blended Frappuccinos. Not only do they offer coffees, but they also feature different forms of tea as well. For the vegan and health conscious population, they provide soy milk in place creamer. To extend these menu options even further, they offer several types of sandwiches and pastries so customers can enjoy food with their beverages. It is easy to see why many different people would frequent this establishment.
Many coffee enthusiasts prefer locations that provide comfortable areas in which they can hang out and talk to friends, or even complete work. Starbucks is well aware of this desire, and they do a wonderful job catering to it. By offering comfortable seating, even including couches and lounging chairs. Not only do they provide this comfortable environment, but they offer free Wi-Fi as well so that students can do schoolwork, casual users can browse the internet, and employees of various companies can perform any work they need to accomplish. It is this functional and cozy atmosphere that drives many people to this establishment day in and day out.
Convenient and Consistent
With the frantic nature of the typical American routine, finding some sort of consistency is absolutely critical to avoid becoming lost in chaos. Starbucks is able to provide this in their customers’ lives by committing to providing the same quality product each and every time someone orders. Not only are they committed to consistency, but they are also dedicated to convenience. Offering very quick service, even on complicated orders, they ensure that their customers can drop in on lunch breaks from work, in between classes, or during any time-sensitive moment in life. Their drive-thru offers yet another mode of convenience for consumers to utilize.
Commitment to the People
Customers prefer establishments that treat them as if they matter. Starbucks has absolutely nailed this concept, and it shows in their continued success and domination of the coffee shop industry. Although it may seem insignificant to many, the concept of asking for each customer’s first name is the type of business strategy that makes them feel valued.
While atmosphere, convenience, and friendliness are important, no coffee chain would succeed without a quality product. Starbucks offers delicious coffee with countless add-ons such as caramel syrup, French vanilla flavoring, and many others. The quality and delicious taste of their coffee keeps their customers coming back for more.